Hi! My name is Mark Koester. I'm a data-centric technologist based in Venice, California.

Latest Articles

Is This the Long Middle or the Desperate End? What Greely's Arctic Expedition Teaches Us about the Uncertainty of Goal Pursuit

October 1883. Cape Sabine. The Greely Expedition has just reached land after fifty days adrift on the ice. Twenty-five men, still believing rescue is possible, build a makeshift shelter when a two-man scout crew returns with a letter: their relief...

Stuck in the Middle: Why Motivation Collapses Halfway to Your Goal

Even though I had finished dozens of songs and released 6 albums, I dreaded working on my latest music album. I didn’t even want to open Ableton, my music production software. I couldn’t get myself to do even the simplest...